Butterfield AI
Turning website visitors into customers — 24/7

Your website should be
working for you.

Butterfield AI adds a 24/7 virtual assistant to your website in minutes — answering questions, capturing leads, booking appointments and alerting you instantly. Even at 2am.

24/7
Always on
<3s
Response time
1 line
To install
New lead captured — Sarah M. · burst pipe · 02:14am Live
Lead captured at 2am Appointment booked while you slept Emergency job escalated instantly Quote sent in seconds Customer impressed, competitor missed out Lead captured at 2am Appointment booked while you slept Emergency job escalated instantly Quote sent in seconds Customer impressed, competitor missed out
Live example — your client's website
peakplumb.co.uk
Professional Plumbing, Manchester
Emergency callouts · Boiler services · Bathroom fitting
✔ New lead — 02:14amSarah H. · boiler service · 07700 900 123 captured.
PP

PeakPlumb Assistant

Online · replies instantly
Hi! I'm PeakPlumb's virtual assistant. Need a quote, want to book, or have an emergency? I can help right now 👋
How much is a boiler service?
A boiler service typically starts from £90. We'll carry out a full safety check, clean the main components and issue a service report. Want to book one in?
Yes please, I'm free next Tuesday morning
Perfect — Tuesday morning works great. To get that booked in, could I take your name, phone number and the address for the visit?
Sarah Jones, 07700 900 123, 14 Maple Street Manchester
Thanks Sarah! I've passed your details to the team — they'll confirm your Tuesday morning appointment shortly. Is there anything else I can help with? ✅
💬 Chat with us

Everything your website is missing

One widget. One line of code. Works on any website — WordPress, Wix, Squarespace, or plain HTML.

Always available

Responds to customers instantly, 24 hours a day, 7 days a week, 365 days a year. No missed enquiries, ever.

Most business websites just sit there. Yours can work. Hard. All day. Every day.

Lead capture & scoring

Collects name, phone and email naturally in conversation, scores each lead as hot, warm or cold, and alerts your team immediately by email.

Appointment booking

Customers can browse real available slots from your Google Calendar and confirm bookings instantly. Or connect Calendly, Cal.com, Acuity or any booking page — the assistant directs customers straight there.

Instant quotes

Generates accurate price estimates based on your services and pricing — no more back-and-forth.

Emergency detection

Identifies urgent situations and escalates them to your team immediately with a priority alert.

One line of code

Add it to any website with a single script tag. No developer needed, no website rebuild required.

Automatic multilingual

Responds in your customer's own language automatically — English, French, Spanish, German and dozens more. No setup required.

Most chatbot tools were built for
tech startups with support teams.
We built ours for everyone else.

For the local electrician juggling five jobs. The busy salon that can't answer the phone mid-appointment. The one-person accountancy practice that closes at 5pm but whose clients don't. These businesses don't need a ticketing system, a visual flow builder, or a dedicated support team to configure it. They need something that works — quietly, reliably, around the clock — without them having to think about it.

The problem

A customer visits your website at 9pm on a Thursday. They have a question. Nobody answers. They try the next result on Google. You never knew they were there.

With Butterfield AI

That same customer gets an instant, accurate answer. Their details are captured. You receive an alert. They get a confirmation email. If they don't book, you get a follow-up reminder 24 hours later.

The result

You wake up Friday morning to a lead waiting in your inbox. A job you'd have lost to a competitor the night before. That's what Butterfield AI does — every night, every weekend, every bank holiday.

It takes 5 minutes to install and one questionnaire to set up. No developers. No monthly maintenance. No learning curve. Just a virtual assistant that knows your business and handles your enquiries — while you get on with the job.

24/7
Always working
5 min
To install
£29
Per month
14
Day free trial

Up and running in a day

We handle everything. You just tell us about your business and we do the rest.

01

Tell us about your business

You answer a few simple questions — what you do, what you charge, when you're open, and where you cover. That's it! We use your answers to teach your assistant everything it needs to know, kind of like giving a new employee their first day of training.

02

We build your virtual assistant

Behind the scenes, we use your answers to set up a smart AI assistant that talks and thinks like it works for you. It learns your services, your prices and your rules, so every reply sounds like it's really coming from your business. Ready in minutes — not hours or days.

03

Paste one line of code

We give you a single small piece of code — just one line! You paste it into your website (anyone who can edit a website can do this bit, even if it's your first time). It works on Wix, WordPress, Squarespace, or any other website builder. No apps to download, nothing to install.

04

Start getting leads

As soon as that line of code is in, a little chat bubble appears on your website. Visitors can click it any time, day or night, and your assistant chats with them instantly — answering questions, taking bookings, and texting you the moment something important happens. It's like having a helpful assistant who never sleeps!

Simple, transparent pricing

No setup fees. No long contracts. Cancel anytime. All plans include a 14-day free trial.

Starter
£29/mo
✅ No setup fee
  • Up to 300 conversations/month
  • 24/7 AI trained on your business
  • Instant lead capture & email alerts
  • Customer confirmation emails
  • After-hours auto-reply to customers
  • Review request after every booking
  • Voice input in widget
  • Automatic multilingual support
  • Satisfaction survey & ratings
  • Personal performance dashboard
  • Weekly performance summary
  • 1 staff notification email
Growth
£99/mo
✅ No setup fee
  • Unlimited conversations
  • Everything in Professional, PLUS:
  • SMS text alerts for emergencies
  • WhatsApp booking notifications
  • Looks 100% like your own brand
  • Write your own quick-reply buttons
  • Monthly AI insights report
  • Multi-location support
  • Priority support
  • Up to 10 staff notification emails

14-day free trial on all plans · Cancel anytime

What our clients say

Real results from real businesses across the UK.

★★★★★

"We used to miss calls all the time outside of hours. Since adding the widget we haven't missed a single lead. It paid for itself in the first week."

JT
James T.
Sole trader, plumbing
★★★★★

"Customers get an instant response at 2am if they need to. I wake up to leads already in my inbox with their name and number. It's brilliant."

SK
Sarah K.
Owner, cleaning company
★★★★★

"Setup took less than an hour. The AI knows everything about our services and handles most enquiries without us lifting a finger."

RM
Rob M.
Director, landscaping firm

Built for every local service business

Butterfield AI works out of the box for any business that receives customer enquiries — no technical setup required.

Click any trade below to see a live demo

Don't see your industry? Get in touch — if you have a website and receive customer enquiries, Butterfield AI will work for you.

Common questions

Everything you need to know before getting started.

Yes — it works on WordPress, Wix, Squarespace, Shopify, or any website that allows you to add a script tag. If you can edit your website footer, you can add Butterfield AI. It's one line of code and takes about 5 minutes to install.
When you sign up, you complete a short questionnaire about your services, pricing, opening hours and location. We use this to build a personalised virtual assistant that speaks knowledgeably about your specific business — not a generic chatbot.
You get an instant email alert with their name, phone number and what they're interested in. Emergency situations trigger a priority alert. You also receive a weekly summary every Friday at 7am covering all your leads and activity for the week.
Yes — you get a personal update link in your welcome email. Change your services, pricing, hours or contact details any time and your virtual assistant updates immediately. You're always in control of what it says.
No contracts, no setup fees, no hidden costs. All plans come with a 14-day free trial and you can cancel any time before being charged. Pricing is a simple monthly subscription.
The assistant only answers based on the information you provide during setup. If a customer asks something it doesn't know — like a very specific technical question — it will politely say it's not sure and offer to arrange a callback from your team rather than guessing.
The assistant is trained to detect urgent situations — burst pipes, gas smells, electrical faults, no heating etc. When it detects an emergency, it immediately provides your emergency contact number and sends you a priority alert email. Professional and Growth plans also receive an SMS alert for maximum speed of response.
Most chatbots follow rigid scripts and can only answer a fixed list of questions. Butterfield AI uses advanced AI technology to understand natural language — it can handle anything a customer throws at it, generate real quotes, detect intent, score lead quality, and adapt its tone to match your business. It genuinely understands context, not just keywords.
Yes — on Professional and Growth plans, customers can browse real available slots from your Google Calendar directly in the chat and confirm a booking instantly. Alternatively, if you use Calendly, Cal.com, Acuity Scheduling or any other booking page, the assistant will direct customers straight to your booking link. On Starter, the assistant collects booking details and passes them to you to confirm.
You provide your card details when you sign up, but nothing is charged during the trial. On day 15 your subscription begins automatically at your chosen plan price. You'll receive an email reminder before the trial ends. You can cancel any time during the trial at no charge.
Yes. All data is encrypted in transit and at rest. We don't sell your data or your customers' data to any third parties. Butterfield AI is operated in compliance with UK GDPR. Full details are in our Privacy Policy.
Butterfield AI responds automatically in the customer's own language — including English, French, Spanish, German, Italian, Portuguese, Dutch, Polish and dozens more. If a customer writes in French, it replies in French. No setup or configuration needed — it just works.
Yes! And also — you can see a live example on this page. The chat window in the demo section above shows a real conversation, and there's a live interactive widget on this page you can try right now — click the chat bubble in the bottom right corner of your screen. If you'd like to see how it would look on your own website with your own business details, get in touch and we'll put together a personalised demo for you.

Is your website working hard enough for your business?

Fill in your details and your 24/7 virtual assistant is ready to install straight away.

No obligation · Ready in minutes, not days

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